Great stories are inherently viral. If you look at the last video that you shared through your phone, chances are it told a great story.
Go ahead, check.
Stories are a rich, natural and effective form of communication. Great stories have the power to make us laugh, cry, get excited, surprised and feel a genuine emotional connection.
Stories, in fact, are proven to make you pause. Most of your day is guided by routine, but the moment you come across a compelling story, your brain immediately connects with it. (Read: Facebook and YouTube videos)
74% of all online traffic today is consuming video.
It’s no wonder then that the best brands today are masters of powerful video storytelling.
So, how can you relay your brand story through an effective video? Follow these four steps.
1. Consumer Videos
Your brand’s video production should focus on the customer. Allow for customer testimonials to show why your brand is great. Using man on street videos or showcasing consumer insights via testimonials is a good approach.
2. Showcase your Values
If consumer videos connect a new audience with your brand, your inherent values are what keep them engaged. Find a way to showcase the unique selling points of your brand through sophisticated video production.
3. Event Coverage
Let your customers feel like they are a part of your brand. You may have a store opening or event happening on one side of the country, but that’s no reason to leave all your consumers behind. Make an event coverage video to let all your customers be part of the brand.
4. Explainer Videos
One of the first viral videos on the Internet was a simple 2-minute long explainer video on how Twitter worked. Using simple drawings and paper cutouts, Twitter explained what its platform did. One of the most influential social media platforms in the world today started off with an explainer video. Why shouldn’t yours?
Get started on telling compelling brand stories using video production today!