“Music can name the unnamable and communicate the unknowable.” – Leonard Bernstein
Music! It’s the jelly to your video’s peanut butter.
Choosing the right music is one of the most important aspects when it comes to making your corporate video, short film, documentary or any video a complete success.
Don’t worry! You don’t have to be a composer or music aficionado to add music to a video. There are just a few important aspects to keep in mind when choosing the tunes to in your video.
When to Begin Choosing the Music
A professional video production company will always recommend thinking about the music from the pre-production stage. By planning musical cues earlier on, you’ll have an easier time finding just the right melodious touch to your video.
How to Select the Music for your Video
If you work with an established video production company for your video, they will have access to several thousand royalty free music tracks. But which one is right for your video?
Here are a few things to keep in mind:
- Choose the Mood – What is the mood of your video? Is it energetic? Is it a public service announcement? Is it fun and light? Music and lighting together create the overall mood of your video. So, definitely ensure that the piece of music matches the videography.
- Loops or Song? – A loop is a usually a short piece of music that keeps repeating. Loops are ideal for short, snappy pieces of video where you want to grab the customer’s attention. Alternatively, if you find the right song to reinforce your message or build your brand you can use that too. A song usually requires a steady hand in post-production to ensure it aligns with the video but is better for longer videos. Choose the one that works best for your content.
- Test – Try a few different types of music for your video and see which one gels the best. The best song for your video will feel just right when you see and hear it together.
Sites that Provide Royalty Free Music for your Video
Music rights can be expensive to acquire. But, they can also be completely free! Through websites like YouTube, Facebook and Soundcloud, you can choose a wide variety of music for your video without having to pay a nickel.
No matter what film or video you make the perfect soundtrack is waiting for you. Follow these tips and you’ll be sure to find the best music for your next project!