A Pre-Production Checklist 

Shaky shot? We’ll fix it in post.

Color not looking right? We’ll fix it in post.

The fifteen jet fighter planes that buzzed past while you were recording an interview? We’ll fix it post. 

The thing is, you probably won’t be able to fix it in post. 

There is a lot of magic that the editor adds to great videos, but it’s always better to be prepared ahead of time. 

The Importance of Pre-Production

Pre-production is the planning aspect of your marketing video. If you are monetizing your videos today then you need to pay attention.

Pre-production usually includes a list of all the things you need to film and capture before you get to your shooting location. 

Pre-Production Checklist

A great video production company will have a thorough pre-production checklist. It will include some or all of these aspects.