Monetization is the primary focus for YouTube channel owners, who are building an audience for views.

But as a business owner, optimization should be your key focus. 

As a brand, while the number of views of your video is obviously important, your greater effort needs to go into ensuring the right audience is watching those videos.

Optimize for Keywords

Whether your customer uses Alexa, Siri or Google, their search is still predominantly based on keywords. But more importantly, keywords are how YouTube ranks your videos and grades their relevance.

YouTube Optimization Tips

YouTube wants your videos to succeed. So they have created an entire Creator Academy to help. 

But if you are doing basic optimization, definitely follow these tips:

At every juncture, focusing on your keywords is the most important way to optimize your YouTube videos.