While watching videos, the audience is always subconsciously judging the sound as much as they are evaluating the moving image. Sound is not half the equation of a good video – it is just as important as the visual.

While there are several options to improve the sound quality of your video during post-production, a lot of hassle can be avoided if you optimize your shoot for sound during the production stage itself.

Here is what you can do to ensure great sound in your next video production:

The best defense is a good offense. When it comes to audio, make sure you monitor and test sounds before your shoot for a perfect production. And if something happens to turn up that you weren’t accounting for, use post-production to save the video!