We film at professional LA facilities including Burbank’s Nielsen Center, Hollywood focus group studios, Westside research facilities in Santa Monica, and custom locations across LA County. We also partner with Valley studios in Sherman Oaks for convenient access from all LA areas.

Yes, we maintain specialized panels of LA entertainment professionals including writers, directors, producers, below-the-line crew, and entertainment executives through partnerships with industry guilds, studios, and entertainment networking groups across Hollywood, Burbank, and Culver City.

Typically 24-72 hours for most LA demographics. We maintain extensive databases segmented by LA geography (East LA vs Westside), ethnicity, age, entertainment consumption habits (streamers, theater-goers, gamers), and income levels specific to Southern California.

We handle all City of LA film permits, county permits for areas like Santa Monica and Burbank, location agreements, and studio facility bookings. Our established relationships with LA film offices streamline the process significantly.

Yes, we have relationships with LA theaters including AMC Burbank, The Grove, Arclight Hollywood (when available), and independent cinemas across LA. We can arrange private screenings with professional video documentation for accurate audience reaction capture.

We carefully screen to exclude professional critics and over-exposed testers. For some projects, we recruit specifically from non-industry LA areas like the Valley, South Bay, or Orange County to get authentic consumer perspectives versus Hollywood insider opinions.

Yes, we work with both IATSE and DGA crews for larger productions. For most research projects, we use our specialized non-union teams who understand both research methodology and entertainment production standards unique to Los Angeles.

All LA project footage is edited at our Hollywood-adjacent facility by editors who understand entertainment pacing, story structure, and how to highlight authentic reactions that matter to LA-based creative teams and executives.

Absolutely. We frequently conduct comparative testing between Los Angeles and other key markets like New York, Chicago, Atlanta, and international locations—providing valuable contrast for content destined for global or domestic distribution.

Extensive. We’ve tested content for all major streaming platforms, understanding their specific metrics and what they look for in audience testing. We can recruit their target demographics (SVOD subscribers, binge-watchers, cord-cutters) from across the LA area and provide analysis aligned with streaming business models.