Video content and the Internet are meant for each other. And, with most content being consumed on the move, mobile-friendly video is gaining the most popularity.
Consider these staggering statistics on Internet video:
- 78% of all people consume online video content every week
- More than 1 billion hours of video content is watched on YouTube daily
- Videos on social media garner 1200% more shares than just plain text or image content
Sharing and video go hand in hand, and the last stat mentioned above provides a clear picture as to why these three video apps are the most popular online today:
TikTok
TikTok started out as Douyin in China in 2016. Today, it is one of the fastest growing short video platforms in Asia, the United States, and around the world. In the first half of 2018, it was downloaded a staggering 104 million times and has since been downloaded more than 500 million times.
Musical.Ly Merge
In 2017, ByteDance, the Chinese Internet technology company that owns TikTok purchased Musical.ly. The app was a successful social media network with 200 million users allowing users to create and share short videos, 15 seconds to 1 minute in length.
TikTok includes some of the best features of the Musical.ly app allowing users to create short videos, add music, filters, edit, and upload their content. Users are known to leave video reactions to other videos using the social aspect of the app.
TikTok’s success is more than the numbers alone; the app has spawned several viral trends and created multiple overnight Internet celebrities.
Dubsmash
Dubsmash has been around since 2014. The app provides short clips of songs, TV shows, films and snippets of Internet audio that users then record videos over. These dubs will record their own videos over the sounds or music to create funny or creative videos.
Internet users are hungry for content and video is the most popular format they’ve chosen to consume.