“You plan a tower that will pierce the clouds? Lay first the foundation of humility.” – Saint Augustine

Saint Augustine was right. While your video footage data may be stored in the cloud, you need to backup all your data onto a stable hard drive as well. 

Wi-Fi troubles, data breaches and ransomware attacks are all too common on the Cloud these days. If compromised, any of these could wipe out months—even years—of your work in seconds. 

An expert video production crew is aware of the great value of video footage and always plans for multiple ways of backup. 

If you are unable to manage data storage services, consult with your video production company. They may have a plan to help you archive your video footage; including raw and finished files. 

Carrying hard drives, USB disk drives and physical storage devices will add a bit of luggage, but will definitely give you peace of mind. 

It is tempting in these times of touch, tap and air based technology to forgo the seemingly antiquated bulk of extra hardware. But it is these pieces that will come in handy if any of your iCloud, Google Drive or Amazon AWS accounts goes out of sync. 

Archive Footage

In addition to the Cloud and physical storage of existing videos, it is a good idea to archive all your video footage. 

Archival footage makes it easy to access specific types of video content for your internal or external needs. 

Whether it’s a fad video that you participated in or an insight you captured on a focus group video, archiving is one of the best practices for video production today. 

Archival footage may even create a new avenue of profit, whereby you may license the videos for usage in documentary or film.

Major retailers such as Coca Cola and Budweiser are also known to use archived footage in new advertisements. 

So, remember to backup your video footage today because its benefits will be experienced for a long time to come!