FAQ
Most frequent questions and answers
We regularly film at high-foot-traffic San Francisco locations including Union Square, Fisherman’s Wharf, the Ferry Building, Mission District (Valencia Street), Castro District, and tech-heavy areas like SoMa and near Salesforce Park. We also cover East Bay locations in Oakland and Berkeley for broader Bay Area perspectives. |
All our San Francisco video production uses Bay Area-based crews who live and work here. We have separate teams covering San Francisco proper, Silicon Valley/San Jose, and East Bay locations, all with deep local knowledge. |
We maintain specialized panels of Bay Area tech workers, early adopters, SaaS users, and specific professional groups (engineers, product managers, designers) through partnerships with Bay Area tech campuses, coworking spaces, and professional networks. |
We handle all SF Film Commission permits, SFMTA approvals for street closures, BART station agreements, and location permissions. For most sidewalk interviews, we operate under our annual permit with the San Francisco Film Commission. |
Yes, we have experience filming at numerous Bay Area tech campuses and offices. We understand tech company NDAs, security protocols, and can work within controlled environments while maintaining authentic user feedback capture. |
We segment by SF neighborhoods (Marina vs. Mission), Peninsula vs. East Bay perspectives, tech vs. non-tech residents, and account for the Bay Area’s diverse cultural and socioeconomic mix in all our recruitment and analysis. |
For larger productions, we work with IATSE Local 16 crews. For most research projects, we use our flexible non-union Bay Area teams while maintaining professional production standards that meet client needs. |
All San Francisco and Bay Area footage is edited locally by our San Francisco-based editing team at our SoMa facility, with quick turnarounds that match the pace of Bay Area business. |
Absolutely. We frequently conduct comparative studies between San Francisco/Silicon Valley and other tech hubs like Seattle, Austin, Boston, and New York, providing valuable contrast for product launches and market expansions. |
We’re experts in managing San Francisco’s fog, wind, and microclimate shifts. We plan for weather contingencies, have equipment for varied conditions, and know the best times and locations for consistent lighting across different Bay Area zones. |