Once upon a time, you sat at your desk and read this blog post. You knew you loved this sentence, but where will this article go next? Will it enlighten you on your journey towards making excellent videos? Or will it wax poetic about the art of storytelling? Read on, that’s the only way to find out!
Audio, Visual & Kinetic
No two people are created the same. But all people learn information through seeing, hearing, or feeling and touching. A story evokes emotions that help audiences connect instantly with the message.
A message of being kind to others can be boldly printed on a wall. Showing a video of a child selflessly sharing a piece of cake with someone in need turns the message into a story – one that will remain etched in the viewer’s mind for a while to come.
A story does not have to be long, especially not in your marketing video – but it has to be the primary focus of your video.
Scientifically speaking – a story is a great way to deliver factual information to a majority of your audience. Whether you’re trying to produce a corporate video or optimize your video content, you need to tell a good story!
How to Tell a Good Story
Telling a good story is not always easy. But a great story always has the same elements. Here are five aspects to incorporate into every corporate video or marketing video you make:
- Great Characters – If you’re making customer testimonials, try to get some lively, expressive individuals for your video. They will add a lot more value to the final piece. If you are trying to depict a product or service, then make them the stars of your video.
- Setting – Visually appealing backgrounds or locations add a lot of “oomph” to your video. Even though we produce man on the street videos from worldwide locations on a weekly basis, we still love seeing the wide variety of places covered in every video. A great setting adds a sense of relevance while also providing excitement.
- Plot – You need a clear beginning, middle and end. Writing a script as part of your pre-production process will assist you in creating a good story arc.
- Conflict – There has to be a problem. If everything is hunky-dory, then there’s no wow factor. Something must be amiss!
- Resolution – Every great problem requires an even better solution. Show the audience how the conflict has been defeated – they will feel like they’ve been a part of the victory.
And just like that, you’ve learned how to master the art of storytelling for your next video.
