What is the ideal length of a video on Twitter?

You would think that Twitter videos should be short in length…and you’d definitely be right.

While Twitter extended its length of post size, the social media powerhouse does not allow for videos longer than 2 minutes and 20 seconds in length.

But what is the ideal length of your Twitter video that will get you maximum engagement for your brand?

The Basics of Social Media Marketing Video Production

Social media is filled with video content. You’ve probably seen a few videos today, already. If you pay close attention to the trends of Twitter videos, you’ll note that they are micro. Just like the network itself, the focus is on short snippets of great content.

The types of videos that tend to do well on Twitter are funny, emotional and event coverage videos (read: your footage from the latest Beyoncé concert).

But Twitter videos can also be used to effectively promote your brand.

Short, insightful consumer videos such as man on the street videos or customer testimonials can be very effective tools for marketing.

Twitter can also be used to make trailers of longer content. It is the perfect platform to post teaser videos of new campaigns or launches for your brand.

Video Editing

Remember, your audience will spend time with your video if you have something worthwhile to show them.

A man on street video where you interview strangers on the street has always been an engaging format for brands. To spice it up, add captions with colorful backgrounds, interesting music and even a bit of animation to turn your ordinary man on street video into a viral sensation!

Twitter is geared for short form content. Your video on Twitter should ideally be between 30 and 60 seconds to make an impact.